Anitha Yadappa

Launched Vidal Health Care and Berund Clinics brands; managed global marketing and brand team.

• —Led the brand transition campaign repositioning TTK Healthcare as Vidal Health Care, managing the end-to-end rebrand across messaging, collateral, and market communication.
• —Launched and managed the Berund Clinics brand portfolio, building integrated campaigns spanning brand positioning, local activation, and acquisition messaging.

Managed $200k monthly budget; led national campaigns including IPL sponsorship (Mumbai Indians, Kolkata Knight Riders).

• —Held full P&L accountability for a $200K monthly national marketing budget, directly responsible for translating spend into measurable, trackable market share gains across the consumer electronics portfolio.
• —Grew national market share from 3% to 23% by re-architecting multi-segment brand positioning and go-to-market strategy across price tiers and regional markets.
• —Designed and ran a national IPL sponsorship and celebrity activation program (Kolkata Knight Riders, Mumbai Indians), converting high-visibility cricket partnerships into brand recall and in-market activation.
• —Partnered with the national sales organization to translate campaign visibility into dealer- and outlet-level sell-through, aligning launch timing and promotional spend with distribution readiness.

Managed $800k annual budget; led Tata Business Excellence Module (core to Tata Motors & Jaguar deal, 2008).

• —Held full regional budget ownership of $800K annually, with ROI accountability across 5 business units — Prepaid, Postpaid, Retail, Channel, and Tata Value Hub Stores, Tata's company-owned retail network — giving direct visibility from marketing spend to in-store sell-through.
• —Built and ran the region's trade and channel partner program, aligning retailer incentives, in-store merchandising, and campaign timing with sales targets across the southern region.
• —Directed celebrity-led launch campaigns, fundraisers, and sponsorships with leading Bollywood and cricket talent, turning high-profile partnerships into regional and national activation moments.
• —Led cross-functional planning with sales and retail operations to keep campaigns, launch timing, and channel promotions aligned with stock availability and regional revenue targets.

Market analysis, messaging, dealer management and campaign planning.